Flipkart-hosted press conference today, the CEOs of Kalyan Krishnamurthy (Flipkart) and Jerry Shen (ASUS) came together to announce a long-term strategic partnership to launch products in India.
India’s e-commerce(Flipkart) giant made two big announcements today during its ‘BigOnFlipkart’ campaign which began at 12 pm. Flipkart has announced a three-year partnership with Taiwanese smartphone maker ASUS. Alongside, the company has also announced the upcoming launch of its first product under this partnership, the ASUS Zenfone Max Pro, scheduled for April 23, 2018.
The partnership with Asus and Flipkart will aim to leverage its data-driven research, insights and combine it with ASUS’s technological prowess to build smartphones customized for India. According to the company, in 2017, one in four smartphones sold in India across retail channels was via Flipkart. Flipkart now aims to capture 40 percent of the total smartphone sales in India by the year 2020.
As a core pillar of our consumer centric strategy in India, we see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market. Flipkart’s unparalleled distribution reach and marketing strengths will help ASUS build strong awareness for our innovative high value products and reach consumers across India. We strongly believe this collaboration will provide both companies better opportunity to provide delightful propositions to Indian consumers.
– Jerry Shen, CEO, ASUS
ASUS Zenfone Max Pro
Flipkart and ASUS will be collaboratively launching the ASUS Zenfone Max Pro on April 23, 2018, as their first device under the newly formed partnership. The only information that the companies have provided about the smartphone is that it will be powered by a Qualcomm Snapdragon 636 processor. Zenfone 4 Max Pro, is powered by a Qualcomm Snapdragon 430 SoC. This naturally indicates that the upcoming ASUS smartphone will be a different variant of the same or will be a different smartphone .
Flipkart was also supposed to announce a new value-added service for its users today. The company is now expected to make the announcement on April 23 along with the launch of the Zenfone Max Pro